“Story is what brain does. It is a ‘story processor’, writes the psychologist Professor Jonathan Haidt, ‘not a logic processor. Story emerges from human minds as naturally as breath emerges from between human lips.”

Stories are how our brains are wired to naturally communicate. It's how we package emotions like empathy, frustration, anger, joy, reluctance, etc. into our message and have the receiver feel the same emotion.

Without a good story, information becomes emotionless and unmemorable.

Here are 3 ways to tell a memorable story :

Use catchy one-line statements

Dave Chappelle is known for throwing a lot of one-liners in his comedy shows.

Mark Manson uses many catchy one liner's in his articles like - "Well, like many things in life, it is simple. But that doesn’t necessarily mean it’s easy.."

One-liners create a rhythm in your message. It sounds like music to the ears with varying fast and slow sentences, giving sufficient time to process your message. It makes the listener go on a journey with the rhythm created through your message.

Use Stories With Identities

Through identities, we communicate being a part of a group or strengthen our position within one, or either consciously or subconsciously use the information to selectively self represent ourselves. Good storytellers know how to stitch identities into their stories to deliver a message that stirs specific emotions with the listeners.

Political debates are a great example of stories with identities. It gives people a better sense of who they are and what they care about.

For example, If you're trying to explain how teachers should design better curriculums, using statements with identities like "As teachers, it's our duty to care for our students" touches on their identity, making them more receptive to the point you're trying to make.

Intentionally withhold information

Good storytelling is all about intentionally withholding information to create suspense. A good story gives just enough information to have a high rate of revelation but creates a curiosity gap, wanting the listeners to stay engaged until it resolves.

One can construct this by outlining the beginning and the end of the story first, and filling out the rest of the story progression after.